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Amongst employers in the UK and US, flexible benefits, commonly known as “flex” in the UK or “cafeteria” benefits in the US, has become an increasingly common way for benefits to be offered to employees. In Asia this trend has begun but to date remains less common practice than in western markets. So whilst flexible benefits have existed in some form or another for over a decade, it is still considered a differentiator for employers in most markets here. Flexible benefits have proven to be very effective at helping to develop a total rewards culture and in meeting the needs of diversified workforces. The value of providing choice is that more of the benefits dollar spent by the company is allocated to the benefits employees appreciate and less to those they don’t. This improves the value employees place on the benefits they receive, in the process netting a bigger return for the employer on the investment they make in those benefits.

Although the “cash is king” concept could be in the minds of many people in Asia, over 80% of the employees surveyed in Hong Kong indicated that flexible benefits would have strong positive impact on the way they considered their employers and their jobs.

empower brings to Hong Kong and the Asia region a wealth of experience and expertise to support the delivery of employee benefit solutions that offer greater flexibility and value to employees. We believe our cost effective end-to-end solutions will help many employers to consider and implement a more flexible employee benefits programme by removing two of the key obstacles that have prevented them from seriously considering offering flexibility in the past, cost and complexity.